Ageless Fitness – logo, identity design

Ageless Fitness is a gym in Colorado (809 Park Street, Castle Rock, Colorado 80109) that asked for a logo and brand identity. This brand is strong. Ageless meaning both that the business has a lot of experience and it has been around a while, but also that it was a gym that any age and any gender should be comfortable walking into. I am showing here the logo I designed; as well as the business card, their Facebook cover and avatar, and their signage. Many of the design elements are based on dumbbells and free weights.